10 years ago, Lane and I started our very own MSP. We had been Sys and Network Admins, but wanted to make more out of our life instead of sitting in dusty ol' closets from 8-5. We were tired of the same old thing day in and day out.

We started our company at the peak of the digital marketing age and built ourselves our website and started to wait for the flood of phone calls to come in. Instead, we found ourselves calling small businesses or networking on the regular to build a clientele. We were very quick to find that the saying, "If you build it, they will come" did not work in our industry.

We were so successful in our cold calling and networking that we thought it was time to turn to agencies and coaches to help us scale. We spent thousands of wasted dollars because they really did not know the IT industry and they were unable to get our messaging right and therefore unable to get us any quality leads. So we hunkered down and started to learn all of the marketing tactics ourselves. We got so good at marketing we were able to scale and sell.